Your Oasis Within the Desert.

Palm Springs Swim Show is the ultimate poolside experience where creativity, style, and leisure unite. A celebration where trendsetters and tastemakers can connect, inspire one another, and make memories in a setting that radiates glamour and sun-soaked sophistication.

Created by the team behind San Diego Swim Week, Palm Springs Swim Show is their second plunge into the world of runway shows and luxury destinations. Our challenge was to create an identity that felt distinct from its urban counterpart while capturing the effortless glamour of Palm Springs.

For the branding, we leaned into nostalgia with a sophisticated twist. Think vintage country club meets poolside martini. We drew inspiration from luxury brands, incorporating refined details, sleek typography, and a visual language designed to feel like a sun-drenched afternoon by the pool. The result is a brand identity that evokes the glamour of Palm Springs while remaining timeless and versatile.

Amongst our deliverables, we created the foundational messaging to present the new show to the world, a complete identity system, and a semi-custom Squarespace website ready to bring in new designers, partners, and resortwear lovers.

Creating a brand from scratch is like taming a wild horse: exciting, unpredictable, and incredibly rewarding once everything clicks into place. We're proud to have helped bring this vision to life and create a brand worthy of the destination, designers, and the experience itself.

SCOPE OF WORK

Brand strategy, identity system, marketing and sales collaterals, web design and Squarespace implementation

“I'm very grateful to have been able to work with Vortic over the years in my different businesses. They were able to take all of my ideas and use them to bring San Diego Swim Week to life. I am proud to see how far we have come together and how special our event has become for the San Diego community."

Eyga Mojus
Director, Palm Springs Swim Show