A Fashion Show Bringing Paradise to San Diego.

San Diego Swim Week brings the warmth and delight of a tropical destination to the fashion lovers of America's finest city. Showcasing the authentic summer experience through fresh swimsuit and resort wear styles , it makes a bold statement by positioning itself as a startup for local hidden gems and soon-to-be household names to exhibit their talent.
Together we worked on the brand strategy, crafting the positioning where San Diego Swim Week can stand out from other fashion shows, their brand identity, art direction for lifestyle photography, marketing and sales material, as well as social media content.

SCOPE OF WORK

Brand strategy, identity system, arketing and sales collateral, web design, art direction, social media content

CREDITS

Photography by Kristina Yamamoto