Meet your skin's new best friend.
Kinly is a Skin Friendly Boutique in Tijuana, México. It offers +3,600 skincare products so every one can find what they need to take care and .pamper their skin. We were approached by Dermalia Tijuana to help them revamp their brand and shopping experience.
Together we created a whole brand overhaul, starting with their new brand strategy and naming that stemed from the overall concept #SkinFriendly. We also designed a shiny new brand identity to match, art directied a launch photoshoot and interior design, and are currently working on their on-going social media content.
Since their opening, Kinly has garned the attention of media outlets and skincare inffluencers, along with an increase in sales and brand loyalty amongst new and previous customers.
SCOPE OF WORK
Brand strategy, identity system, marketing and sale collateral, art direction, content strategy, social media content.
CREDITS
Created in partnership with Lorenia Navarro Marketing
Interior design by Karla Gameros
Beauty photography by Leslie Conejo
“You have to recognize talent when it is in front of you, and the Vortic girls have it. They are super professional and kind, but above all, creative. Having collaborated with them in the creation of Kinly is one of the challenges that I am most proud of having taken on together.”
Lorenia Navarro
Marketing Director, Kinly
