Kinly is a Skin Friendly Boutique in Tijuana, México. It offers +3,600 skincare products so every one can find what they need to take care and .pamper their skin. We were approached by Dermalia Tijuana to help them revamp their brand and shopping experience.
Together we created a whole brand overhaul, starting with their new brand strategy and naming that stemed from the overall concept #SkinFriendly. We also designed a shiny new brand identity to match, art directied a launch photoshoot and interior design, and are currently working on their on-going social media content.
Since their opening, Kinly has garned the attention of media outlets and skincare inffluencers, along with an increase in sales and brand loyalty amongst new and previous customers.
Brand strategy, identity system, marketing and sale collateral, art direction, content strategy, social media content.
Created in partnership with Lorenia Navarro Marketing
Interior design by Karla Gameros
Beauty photography by Leslie Conejo