VEFIT Life is your personal motivator and guide through the world of nutrition. She is the person who lends you a hand when you need help, brings you back to reality when you lose your way, and gives you the extra push you need to achieve your goals. When life gets tough, she's by your side to assure you the power is in your hands. VEFIT Life is your new role model and fit-spiration that encourages you to reach your ideal future; a reminder to say no to excuses and yes to living a fulfilling life.
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Brand strategy, identity system, content strategy, art direction, social media content.