Velvet is an online boutique with a feminist approach to fashion, offering bold clothes for bold women. They believe in building a community where women can work together and empower each other through self expression of their unique styles. The project was created with love and friendship in mind and as a celebration of diversity, body positivity and sexual liberation.
We helped them shape their feminist beliefs into an empowering culture and share it on every touchpoint, from their photography style to their packaging. We developed an identity system around a series of reflective materials, paired with a motivational tone of voice and an unapologetic attitude.
Brand strategy, identity system, lifestyle + product photography, art direction, web design.