Zalo is a high-end furniture brand in San Diego, California creating structural beauty. Their furniture is born from the parfect balance between metal, wood and acrylic. Each of their pieces is meant to make a statement, gathering people around them and opening conversations with those visiting the home.
We helped Zalo define their brand strategy, to later translate that into their identity sytem, including a logotype, brandmark, and collateral.
Brand strategy, identity system, marketing and sales collateral